Category: Musings

Brand Ambassador for Pet Store: New career option?

~ Jeemol ~ 1 Comment

I am an Economist and I teach in a Management School. I have many colleagues in the discipline of marketing and a number of our students are placed in companies with roles in marketing. So I am well aware of the term Brand. In simple terms a 'Brand' is a type of product manufactured by a particular company under a particular name. A relatively new term, popular in the past decade, is 'Brand Ambassador'. A Brand Ambassador is defined as 'a person, especially a celebrity, who is paid to endorse or promote a particular company's products or services'. The key words are celebrity and paid. We normally think of popular movie stars like Shah Rukh Khan, brand ambassador for Byjus learning app, or Aishwarya Rai for beauty products. And they are paid in millions I believe. A new career is that of being an 'Influencer', person with more than 10,000 followers on social media! Influencers also become Brand Ambassadors. Being neither a celebrity nor an Influencer, imagine my shock when I received an offer from a pet store to be their Brand Ambassador!

Celebrating Holi, Festival of Colours

~ Jeemol ~ 1 Comment

We have not celebrated Holi in the traditional style with the burning of the holy bonfire, Holika Dahan, over the last few decades as we have not been able to visit our family home at Jaipur during the period of the Holi festival. By some stroke of luck this year we were at Jaipur and … Continue reading Celebrating Holi, Festival of Colours

To be or Not to be: Tenured!

~ Jeemol ~ Leave a comment

An ever relevant source of tension for young academics: ‘To be’ or ‘not to be’ Tenured!

Unni-Verse

‘Ok, I admit it: Productivity is Overrated’. I read this article by Theresa MacPhail  this morning and tweeted: Sure? or Not Sure? Is this advice for the ‘to be tenured’ or already ‘tenured’ academic?


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https://www.chronicle.com/article/OK-I-Admit-It-Productivity/246744

The article made an impression because I had just submitted the final manuscript to the publishers of my 7th book ‘Women Entrepreneurs in the Indian Middle Class’ with a set of three co-authors!! All my books, including edited volumes are a group effort, except the earliest two. This book was two years in the writing without counting the two years working on the project on which it was based. In the first two years…

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Christmas Feasts of India

~ Jeemol ~ Leave a comment

Oh ho and Christmas is here! This morning, December 20th, I was pleased to feel another round of Christmas Cheer as I opened the newspaper and saw this: Our Christmas Feasts! It was the center spread of The Express Times Sunday Magazine, where Nupur Amarnath had written this piece which was cheerfully illustrated by Anirban … Continue reading Christmas Feasts of India

Stand-Up Comedy: A gendered art!

~ Jeemol ~ Leave a comment

Stand-Up Comedy and it’s Gendered nature.

Unni-Verse

London’s Hyde Park has always had a ‘Speaker’s Corner’ where anyone could stand up and present a monologue. In the nineties when we first visited London we came across this corner by chance and heard a very interesting political commentary by a young man who had a very large audience in splits of laughter! The Indian Express recently carried a newspaper report from the New York Times on the Australian stand-up comedian Hannah Gadsby. Her stand-up show, Nanette, was apparently creating waves. The show is now available on Netflix and we watched it. It made a great impression on me, for her boldness, her approach to gender and capacity to tell a story of discrimination of the LGBT community with humour and a dramatic punch.

Stand-up Comedy has been around since the beginning of civilization I suppose. But I got introduced to this form of art recently. Yes, it is…

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Calvin’s Wardrobe and Mine

~ Jeemol ~ 2 Comments

I started writing this blog Unni-Verse in 2016 and the first post I wrote was titled 'Worldly Wardrobe Woes'. I was at my daughter's place in Chicago and reflecting on my sense of traditional/ethnic wear and the Western choice of clothes. Today I came across this Calvin and Hobbes cartoon in the newspaper and was … Continue reading Calvin’s Wardrobe and Mine

Verghese Kurien: An Ode to Father of the White Revolution, India

~ Jeemol ~ 5 Comments

Credit: Google, Google acknowledges the Milkman of India on his birth anniversary Verghese Kurien (1921-2012) is considered the Father of the White Revolution in India. He is also known as the 'Milkman of India'. He was responsible for moving India from a milk powder importing country to becoming self-sufficient in milk and milk products. He … Continue reading Verghese Kurien: An Ode to Father of the White Revolution, India

To be or Not to be: Tenured!

~ Jeemol ~ 1 Comment

'Ok, I admit it: Productivity is Overrated'. I read this article by Theresa MacPhail  this morning and tweeted: Sure? or Not Sure? Is this advice for the 'to be tenured' or already 'tenured' academic? #EconTwitter #tenure Sure ? Not sure? Is this an advice for the ‘to be tenured’ or already ‘tenured’ academic? OK, I … Continue reading To be or Not to be: Tenured!

New Age Children in Cartoons

~ Jeemol ~ 3 Comments

I am fascinated by the creative space that the digital era has created for the cartoonists. I have been collecting amusing cartoons on children in both digital and non-digital spaces and I present them here. The children of the new age are very different from even a decade ago. Most children are smart, self-confident and … Continue reading New Age Children in Cartoons

Home Sweet Home: The Signature of the Dweller

~ Jeemol ~ 2 Comments

Some time ago I came across an interesting article, that I cannot locate now, that argued how people set-up or decorated their houses. The author made a distinction between people who were widely traveled and those who were home bound. Accordingly to her the traveler or those bitten by the wanderlust tended to have their … Continue reading Home Sweet Home: The Signature of the Dweller