I am an Economist and I teach in a Management School. I have many colleagues in the discipline of marketing and a number of our students are placed in companies with roles in marketing. So I am well aware of the term Brand. In simple terms a 'Brand' is a type of product manufactured by a particular company under a particular name. A relatively new term, popular in the past decade, is 'Brand Ambassador'. A Brand Ambassador is defined as 'a person, especially a celebrity, who is paid to endorse or promote a particular company's products or services'. The key words are celebrity and paid. We normally think of popular movie stars like Shah Rukh Khan, brand ambassador for Byjus learning app, or Aishwarya Rai for beauty products. And they are paid in millions I believe. A new career is that of being an 'Influencer', person with more than 10,000 followers on social media! Influencers also become Brand Ambassadors. Being neither a celebrity nor an Influencer, imagine my shock when I received an offer from a pet store to be their Brand Ambassador!
We have not celebrated Holi in the traditional style with the burning of the holy bonfire, Holika Dahan, over the last few decades as we have not been able to visit our family home at Jaipur during the period of the Holi festival. By some stroke of luck this year we were at Jaipur and … Continue reading Celebrating Holi, Festival of Colours
Oh ho and Christmas is here! This morning, December 20th, I was pleased to feel another round of Christmas Cheer as I opened the newspaper and saw this: Our Christmas Feasts! It was the center spread of The Express Times Sunday Magazine, where Nupur Amarnath had written this piece which was cheerfully illustrated by Anirban … Continue reading Christmas Feasts of India
I started writing this blog Unni-Verse in 2016 and the first post I wrote was titled 'Worldly Wardrobe Woes'. I was at my daughter's place in Chicago and reflecting on my sense of traditional/ethnic wear and the Western choice of clothes. Today I came across this Calvin and Hobbes cartoon in the newspaper and was … Continue reading Calvin’s Wardrobe and Mine
Credit: Google, Google acknowledges the Milkman of India on his birth anniversary Verghese Kurien (1921-2012) is considered the Father of the White Revolution in India. He is also known as the 'Milkman of India'. He was responsible for moving India from a milk powder importing country to becoming self-sufficient in milk and milk products. He … Continue reading Verghese Kurien: An Ode to Father of the White Revolution, India
"Slow down Mummy, there is no need to rush! What is all the fuss? Make yourself a cup of tea, Come spend some time with me!" And so I decide every now and then to take time to wander around and catch a glimpse of nature as it unfolds its beauty.
'Ok, I admit it: Productivity is Overrated'. I read this article by Theresa MacPhail this morning and tweeted: Sure? or Not Sure? Is this advice for the 'to be tenured' or already 'tenured' academic? #EconTwitter #tenure Sure ? Not sure? Is this an advice for the ‘to be tenured’ or already ‘tenured’ academic? OK, I … Continue reading To be or Not to be: Tenured!
I am fascinated by the creative space that the digital era has created for the cartoonists. I have been collecting amusing cartoons on children in both digital and non-digital spaces and I present them here. The children of the new age are very different from even a decade ago. Most children are smart, self-confident and … Continue reading New Age Children in Cartoons