Skeletons and Careers in the 'Cupboard'! Recently when my husband was clearing his desktop of old files he came across a few files of our daughter's Eleventh Grade school Science project. It was literally like finding skeletons in the cupboard! Skeletons in her career cupboard?
I reflect on one of the markers of race, ethnicity, country of origin, culture and much else that became obvious in the 2000s and after, Dress or Clothes. Did it ever strike you that the clothes you wear could convey something?
The world has moved from ‘using one’s head’ to the ‘internet of thing’ (IOT). Children today wonder what their parents did without all these devices. Well, you ‘used your head’!
Educated women of the upper middle class, who have made it to the higher echelons of their profession, live in a bubble. They believe that most women who make the right choices at the right time, with a little luck can make it too. After all, men require education, good choices and luck too. But women who behave in an authoritative way are seen as insufferable prima donnas. This assertive, aggressive, ‘insufferable’ woman was what Shakespeare termed the ‘Shrew’ and made famous in his play ‘Taming of the Shrew’.
I am an Economist and I teach in a Management School. I have many colleagues in the discipline of marketing and a number of our students are placed in companies with roles in marketing. So I am well aware of the term Brand. In simple terms a 'Brand' is a type of product manufactured by a particular company under a particular name. A relatively new term, popular in the past decade, is 'Brand Ambassador'. A Brand Ambassador is defined as 'a person, especially a celebrity, who is paid to endorse or promote a particular company's products or services'. The key words are celebrity and paid. We normally think of popular movie stars like Shah Rukh Khan, brand ambassador for Byjus learning app, or Aishwarya Rai for beauty products. And they are paid in millions I believe. A new career is that of being an 'Influencer', person with more than 10,000 followers on social media! Influencers also become Brand Ambassadors. Being neither a celebrity nor an Influencer, imagine my shock when I received an offer from a pet store to be their Brand Ambassador!
We have not celebrated Holi in the traditional style with the burning of the holy bonfire, Holika Dahan, over the last few decades as we have not been able to visit our family home at Jaipur during the period of the Holi festival. By some stroke of luck this year we were at Jaipur and … Continue reading Celebrating Holi, Festival of Colours
Oh ho and Christmas is here! This morning, December 20th, I was pleased to feel another round of Christmas Cheer as I opened the newspaper and saw this: Our Christmas Feasts! It was the center spread of The Express Times Sunday Magazine, where Nupur Amarnath had written this piece which was cheerfully illustrated by Anirban … Continue reading Christmas Feasts of India